Listed below are the answers to some of our
most frequently asked questions.
Road ID Colors
Thanks - Edward Wimmer & Mike Wimmer, Owners
Who is Road ID?
Road ID was created on the concept that active people
should wear ID as part of their gear when
participating in outdoor activities. It was started
by a couple of guys who began to wonder "why in the
heck don't we have ID on us when we go out for a run
or a ride?" We looked at our dogs, they had ID. But,
if we had an unexpected accident, while running or
cycling, we would be in bad shape - nobody would know
who we were or who to contact. That freaked us out.
Road ID, is a Kentucky based company. The principle
owners are Edward Wimmer and Mike Wimmer - a father
and son team. "Road ID is our business - getting
people to wear ID is our crusade." Everyday, people
leave their homes without any form of identification.
The only way to have identification with you all the
time is to wear it. Wearing ID will ensure safety and
peace of mind - for you and your loved ones. To learn
more about us, our journey, mission, and dream,
please visit the our story page.
What is Road ID?
Road ID is a durable, rugged, athletic, fashionable
line of identification gear. Currently, we offer 6
different forms of ID: the FIXX ID, the Shoe ID,
the Ankle ID, the Wrist ID Sport, the Wrist ID Elite,
and the Shoe Pouch ID. We provide various forms
of ID to allow a person to decide where they want to
wear their vital Identification. We encourage active
people who participate in outdoor activities to wear
ID and not take the chance of being unidentified in
the event of an accident. It is far better to wear ID
and never need it than to need ID and not have it. To
see our various products, please check out our
What is the difference between the two
versions: Road ID Original and Road ID Interactive
Every Road ID we sell is available in two versions:
Road ID Original and Road ID Interactive. We made a
great comparison page that will help you understand
the differences between the two versions. If you want
to know more about Road ID Interactive, check out the
DEMO. If you are still unsure of which version is
best for you, we will be happy to help. In fact, we
staff our office with real live human beings so feel
free to contact us - we will be happy to talk to you.
Are Road IDs guaranteed?
Of course! We even offer a "real" guarantee - you
know, like companies used to offer. If you are not
satisfied with your order for any reason, you can
return it for a full refund or exchange.
Additionally, our stainless steel ID carries a
lifetime guarantee. That's right, if you are tough
enough to wear out our stainless steel, laser
engraved Road ID, we will replace it at no charge. We
challenge you to destroy them (through natural wear -
gunshots and hand grenades don't count).
NOTE: Our lifetime guarantee applies to the stainless
steel ID plate only. The bands and straps that they
are attached to are not covered for life. We do,
however, offer low-cost replacement bands and straps
for all of our IDs.
Who needs ID?
ID should be as common and important as putting on a
seat belt when getting into a car, or strapping on a
bike helmet to go for a ride. Identification is
important for people of all ages. If you are a
runner, cyclist, jogger, walker, hiker, climber,
skater, skier, boarder, or someone who doesn't spend
all of their time on the couch, then we encourage you
to wear ID. Kids need ID too as they rarely have ID
when they go out for a bike ride or walk to school.
Here are some stats for you: Each year over 450,000
of us are taken to hospitals unconscious and without
ID. Year after year, over 122,000 runners, walkers,
and cyclists are hit by cars. Thousands more suffer
blackouts, concussions, heart attacks, heat strokes
and other serious accidents. The National Safe Kids
Campaign estimates that "every day, 39,000 children
are injured seriously enough to require medical
"Not having ID while participating in outdoor
activities is a serious risk — a risk that we no
longer have to take. We shudder to think that we
could be lying in a hospital and the medical staff
would not know who to contact or even who we are —
simply because we did not have ID. In the event of an
accident, we want our family to be contacted
immediately. We want them to be at our side as
quickly as possible. We want to ensure that we
receive proper medical treatment. We encourage
everyone to wear ID and stop taking chances." -
Edward Wimmer & Mike Wimmer, Owners
To learn more about why you should wear ID, check out
a few of the stories on our testimonials page.
Do people purchase Road ID for gifts?
Sure do! Many of our customers purchase Road IDs as
special gifts for members of their family or special
friends. It's odd how we tend neglect our own safety,
but do not hesitate to think of the safety of our
loved ones. Also, what other gift in the $20-$30
price range could be as important or meaningful to
someone you care about? We can ship your order to
anyone, anywhere in the world.
our personal information shared with anyone, so we
refuse to share yours with anyone. Your name,
address, email address, etc. will NOT be sold,
traded, or given to any business, organization, or
individual for any reason. Promise! If you want to
read the longer, more boring, legal version, click
Can a running club or other group have their club
logo engraved on the front side of the FIXX ID?
Yes! We always look forward to the opportunity to
engrave club logos on the FIXX ID for club members to
wear proudly as their form of ID. There is a one-time
programming charge of approximately $35-$65 to create
and digitize the image or stylized text for laser
engraving. The final charge depends on the complexity
of the image. Sometimes we can waive the programming
charge for groups that offer the FIXX ID to their
members. You can see a few of the club images we have
engraved by viewing our selection of images.
What makes the Road ID line of identification
different from other forms of wearable
It's simple; we make certain that we offer the best
possible product. Road ID is the highest quality,
toughest, most rugged, fashionable line of
identification available. We are the only company to
use laser engraving. This type of engraving enables
us to achieve a superior quality of engraving. The
laser technology makes very crisp and clean images on
all of our Road IDs (other companies typically use
embossed or rotary engraving procedures that produce
inferior images). We also use the highest quality
stainless steel available. In addition, we are the
only company that caters to the specific needs of
athletes and active people. Our IDs are unique
because we service unique individuals. You can count
on us to be quality freaks and stand behind every
product we sell. To our knowledge, no one is offering
anything that compares to Road ID.
Is the FIXX ID the shape of the military dog tag?
It sure is. We selected this shape for many reasons.
First, the military dog tag is the most recognized
form of identification in the world. The shape
(including the notch) is actually the same shape that
was used for official military dog tags manufactured
between 1941 and the early 1970's. This shape is
looked upon with pride by those who served in the
military and by most civilians as a symbol of the
freedoms we enjoy today in America. The FIXX ID also
allows you to engrave an image on the front side that
is meaningful to you.
What happens if there is a mistake on my Road ID?
We're very good at what we do. So, mistakes are quite
rare. When they occur, we work at warp speed to
correct the problem. If we make a mistake, we will
remake and reship your order at no charge. If,
however, you make the mistake, we will happily remake
and reship your ID for a small processing charge.